An online store for musicians and producers

Audio is the one product category where the listing has to play. A sample pack described in words is unsellable, and the usual workaround — a SoundCloud embed pasted beside a buy button — is two services, one of which is deciding what else to show your customer.

Preview tracks are a field on the product here. Each carries a title and a line of metadata, so a loop can say "130 BPM · F minor" the way a producer expects, and the storefront plays them in place.

Preview audio is deliberately public and the paid files are not. They are stored separately and a preview URL can never point at something somebody paid for.

The second question after "what does it sound like" is "what do I get", and a paragraph of prose is a poor answer to it. Pack contents are structured on the product, so a listing can state the count and the format plainly instead of burying it.

Somebody who buys the record should get the files, and on most platforms that is either a manual email after every order or a second product they have to also buy.

A product here can be both halves at once. The record ships and the download is delivered automatically, through a link that is issued after ownership is checked and expires on its own, so a paid file has no URL to pass around.

Merch works the same way in the same shop — variants and per-SKU inventory handle shirt sizes without a separate storefront for the physical side.

Every platform that gave musicians an audience eventually changed the terms. A list of 2,500 contacts, included on the plan and yours to export, is the version of an audience nobody can adjust an algorithm on.

Buyers join it at checkout, so the tour and the next release go to people who have already paid you once.

• Signal — Black ground, broken hairlines, a play button on everything. For sound sold as files.

Every theme is a live shop you can scroll before choosing it, and none of them is fixed once applied — the rest of the shelf is worth a look if none of these is right for your work.

On what any of this costs, there is what an online shop actually costs, which breaks the bill into the seven places money goes. Or build one and look at it — building and publishing cost nothing.