An online store for roasters and drinks brands

One coffee is a 250g and a 1kg, whole bean or ground for a particular brewer, and possibly a subscription. That is one product with several axes, not several products, and a shop that cannot express it ends up with a catalogue of near-duplicates that all have to be edited when the price changes.

Variant groups handle the axes separately with stock per combination, so the same coffee stays one product and the buyer chooses along each axis.

A speciality bag costs several times a supermarket one and the difference is entirely information: the farm, the altitude, the process, the notes, the roast date. A product page with a single description field flattens all of that into a paragraph nobody reads.

Sections are yours to arrange, so the tasting notes, the origin detail and the brew guidance can be their own parts of the page rather than a wall of text under the photograph.

Drinks are an impulse category and the shop is the packaging. The two themes drawn for this trade take opposite approaches on purpose — one is paper, soot and ember for a roastery with a serious face, the other is cream, plum and tangerine for a brand with a personality — because a coffee shop and a soda brand are not selling the same feeling.

Both open in the same builder, so neither is a fixed template.

• Crema — Paper, soot and ember. Torn edges, drifting beans and a marker pen, for a roaster with a point of view.
• Fizz — Cream, plum, tangerine and pink. Clouds, tickers and cans, for a drink with a personality.

Every theme is a live shop you can scroll before choosing it, and none of them is fixed once applied — the rest of the shelf is worth a look if none of these is right for your work.

On what any of this costs, there is what an online shop actually costs, which breaks the bill into the seven places money goes. Or build one and look at it — building and publishing cost nothing.