Outpost style kit

For an outfitter whose customers read a spec sheet before a paragraph, whose store has to look as tough as the gear and still take an order in two clicks.

Colour

Canvas#E7E6DD
The page, the bar, the announcement text. Warm, never white.
Ink#1A1A1A
Type, the footer, every pill button, the dark band.
Rust#B43C32
The shield, the eyebrows, the arrow under the pointer, the progress bar.
Olive#323C32
The hero panel. The contour pattern sits on it.
Khaki#BEB69E
Hairlines, dividers, the resting state of a cluster heading.

Type

Display: Bebas Neue; Capitals · +2% tracking · 0.92 leading. Headlines, tile labels, brand names, spec rows, the menu.
Reading: Manrope; Regular · 15 to 16px · 1.6 leading. Paragraphs, prices, product copy. Bold at 12px, tracked, for buttons and the bar.

Made of

Buttons are pills: ink with white text, rust under the pointer; outlined on a photograph.
The hero panel wears a slow-drifting contour map; the copy lands a beat after the panel, line by line.
Sections sit as rounded cards on the canvas, with the canvas showing in the gap between them.
Category tiles darken at the top for the label and carry a round arrow that fills rust on hover.
The cluster stacks its photographs at small angles; the active one rises, the rest fan back.
The menu is a slate drawer with the same contour pattern, links in condensed capitals with an arrow that appears on hover.

Voice

Plain, confident, a little dry. Short sentences. Say what it does in weather, not what it means. Numbers wherever there are any.

Hand-built by Akashi Labs for Stashed