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Canvas, ink and rust. A split slideshow hero, contour-mapped panels and condensed capitals, for gear that has to work out there.
For an outfitter whose customers read a spec sheet before a paragraph, whose store has to look as tough as the gear and still take an order in two clicks.
Live — scroll inside the windowWalk around it →
The page, the bar, the announcement text. Warm, never white.
Type, the footer, every pill button, the dark band.
The shield, the eyebrows, the arrow under the pointer, the progress bar.
The hero panel. The contour pattern sits on it.
Hairlines, dividers, the resting state of a cluster heading.
Built the way an overland outfitter builds a store: a hero split between a contour-patterned colour panel and the landscape, running as a slideshow with thumbnails and a pause button in the corner; a row of square category tiles with an arrow that fills red under the pointer; a stack of tilted photographs beside a list of big condensed headings, where the one you point at rises to the top; brand names in giant type either side of one tall photograph; and a dark photographic band that introduces the company where a footer is too small to.
Canvas ground, ink type, one rust red for the marks and the eyebrows, one olive for the panel the hero stands on, khaki for every hairline. Headlines are condensed capitals; reading is a clean grotesk. Buttons are pills that turn rust under the pointer. Sections are rounded cards on the canvas. The menu is a slate drawer with the contour pattern that slides in from the left. Every motion is a transform or an opacity, pauses off screen, and stands down for a reader who asked for less.
Seven sections come with it and exist nowhere else: the trail hero, the utility strip, the terrain tiles, the cluster links, the brand wall, the field notes and the spec rows. It ships with its own shield mark in three colours.
Plain, confident, a little dry. Short sentences. Say what it does in weather, not what it means. Numbers wherever there are any.
Ironbark Overland
Rooftop tents, awnings, swags and camp gear, tested in Oregon before they earn a place in the range.
Shelter · Camp · Shade · Lighting · Storage
An invented business, used to build and preview the theme. Nothing here is for sale.
$149 once, for one shop, yours for good — there is nothing to renew. Buying it changes nothing until you apply it, and applying it keeps the words you have already written.
Buy Outpost · $149You will be asked to sign in and pick which of your shops it is for. Payment is handled by Stripe.
Drawn for gear and equipment brands. What a shop for this work needs covers the rest of it.
If you want this one adapted to your shop, or something built from nothing, that is a conversation rather than a checkout. ex@akashi.studio