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    Outdoor & overlandRev. 01

    Outpost

    Canvas, ink and rust. A split slideshow hero, contour-mapped panels and condensed capitals, for gear that has to work out there.

    For an outfitter whose customers read a spec sheet before a paragraph, whose store has to look as tough as the gear and still take an order in two clicks.

    $149Open the full shop →
    Rendering Outpost

    Live — scroll inside the windowWalk around it →

    Canvas#E7E6DD

    The page, the bar, the announcement text. Warm, never white.

    Ink#1A1A1A

    Type, the footer, every pill button, the dark band.

    Rust#B43C32

    The shield, the eyebrows, the arrow under the pointer, the progress bar.

    Olive#323C32

    The hero panel. The contour pattern sits on it.

    Khaki#BEB69E

    Hairlines, dividers, the resting state of a cluster heading.

    Built the way an overland outfitter builds a store: a hero split between a contour-patterned colour panel and the landscape, running as a slideshow with thumbnails and a pause button in the corner; a row of square category tiles with an arrow that fills red under the pointer; a stack of tilted photographs beside a list of big condensed headings, where the one you point at rises to the top; brand names in giant type either side of one tall photograph; and a dark photographic band that introduces the company where a footer is too small to.

    Canvas ground, ink type, one rust red for the marks and the eyebrows, one olive for the panel the hero stands on, khaki for every hairline. Headlines are condensed capitals; reading is a clean grotesk. Buttons are pills that turn rust under the pointer. Sections are rounded cards on the canvas. The menu is a slate drawer with the contour pattern that slides in from the left. Every motion is a transform or an opacity, pauses off screen, and stands down for a reader who asked for less.

    Seven sections come with it and exist nowhere else: the trail hero, the utility strip, the terrain tiles, the cluster links, the brand wall, the field notes and the spec rows. It ships with its own shield mark in three colours.

    How it is made

    Display
    Bebas Neue
    Capitals · +2% tracking · 0.92 leading. Headlines, tile labels, brand names, spec rows, the menu.
    Reading
    Manrope
    Regular · 15 to 16px · 1.6 leading. Paragraphs, prices, product copy. Bold at 12px, tracked, for buttons and the bar.

    Made of

    • Buttons are pills: ink with white text, rust under the pointer; outlined on a photograph.
    • The hero panel wears a slow-drifting contour map; the copy lands a beat after the panel, line by line.
    • Sections sit as rounded cards on the canvas, with the canvas showing in the gap between them.
    • Category tiles darken at the top for the label and carry a round arrow that fills rust on hover.
    • The cluster stacks its photographs at small angles; the active one rises, the rest fan back.
    • The menu is a slate drawer with the same contour pattern, links in condensed capitals with an arrow that appears on hover.

    Voice

    Plain, confident, a little dry. Short sentences. Say what it does in weather, not what it means. Numbers wherever there are any.

    Sections only this theme has

    • Trail heroA slideshow split between a patterned colour panel and a photograph, with thumbnails and a pause button.
    • Utility stripA centred row of short condensed links with hairlines between them.
    • Terrain tilesSquare photo tiles with a condensed label and an arrow button in the corner.
    • Cluster linksTilted photographs stacked beside a list of big headings; the one you point at comes to the top.
    • Brand wallNames in giant condensed type either side of one tall photograph.
    • Field notesA dark photographic band with an eyebrow, a headline, a paragraph and one outlined button.
    • Spec rowsTall rows with a condensed title and an arrow that open to their contents.

    Designed around

    Ironbark Overland

    Rooftop tents, awnings, swags and camp gear, tested in Oregon before they earn a place in the range.

    Shelter · Camp · Shade · Lighting · Storage

    An invented business, used to build and preview the theme. Nothing here is for sale.

    Put Outpost on your shop

    $149 once, for one shop, yours for good — there is nothing to renew. Buying it changes nothing until you apply it, and applying it keeps the words you have already written.

    Buy Outpost · $149

    You will be asked to sign in and pick which of your shops it is for. Payment is handled by Stripe.

    Drawn for gear and equipment brands. What a shop for this work needs covers the rest of it.

    If you want this one adapted to your shop, or something built from nothing, that is a conversation rather than a checkout. ex@akashi.studio

    Outdoor and gear store template — Outpost, a Stashed theme