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We started printing in a garage in Brunswick in 2019 because the hoodie we wanted did not exist: heavy enough to hold a shape, boxy enough to wear over anything, and printed with something we would actually look at for a year. Sixty pieces, one drop, sold at a market on a Sunday.
Seven years on it is still drops. A run is a run; when it is gone it goes to the archive and we make the next one. Nothing is reprinted, nothing goes on sale, and every piece is photographed on one of us rather than a mannequin.

Every blank is dyed after it is sewn, which is why two hoodies from the same run are never quite the same shade and why the seams sit a little paler than the panels. It is the point, not a fault. The fleece is 450 gsm, brushed inside, and it gets softer for years.

Every piece carries its run and its number on the inside label. When a run sells through it moves to the archive page and stays there; we would rather make something new than make the old thing again.