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    Apparel & streetwearRev. 01

    Kaiju

    Full-height campaigns, one word, one button. A streetwear drop with a coral edge.

    For a label that sells in drops: a few pieces at a time, photographed on people, gone in a week. The site is a campaign first and a catalogue second.

    $149Open the full shop →
    Rendering Kaiju

    Live — scroll inside the windowWalk around it →

    Paper#FFFFFF

    The page, the bar, the footer. Everything that is not a photograph sits on white.

    Ink#030303

    All type, every button, the menu panels and the offer tab. Near-black, never pure, so it sits with the photography.

    Coral#FF875F

    The BESTSELLER badge and the colour a link turns under the pointer. The one warm note, and it is rationed.

    Frost#D6DEE7

    The hairlines: under the search field, around a size box, between the tabs. Cool grey, so a rule reads as structure rather than as a line.

    A campaign-led storefront for a streetwear label. The home page opens on a full-height slideshow with one word and one button, then a best-sellers shelf with a thumbnail rail, then one full-bleed band per category with its name set enormous in the corner and a live item count under it.

    Product cards sit on a pale grey plate with a plus in the corner that opens the size run without leaving the grid, and a model-view switch swaps every card to its second photograph. The catalogue filters by size and sorts from a black panel; the shopper picks two, four or six columns.

    Nine exclusive sections: a centred-mark navigation with click-to-open menus and a slide-in search, the slideshow, the shelf, the bands, the grid, a delivery timeline, an offer tab on the edge of the page, a recently-viewed rail and the labelled-row footer. Black blocks with crop-mark corners for every button.

    How it is made

    Display
    Unbounded
    Weight 900 · uppercase · responsive 40–120px · tracked −0.03em. Category names, shelf headings, the footer heading.
    Label
    Chakra Petch
    Weight 400 · 14px · uppercase · tracked 1px · leading 1. Bar items, buttons, product names, prices, every control.
    Reading
    Chakra Petch
    Weight 400 · 14–15px · leading 1.6. Product descriptions and the about page.

    Made of

    • Square corners everywhere, and no shadow. A button is a black block with four one-pixel crop marks outside its corners.
    • Product photographs on a pale grey plate, two pixels apart, with the plus in the bottom-right corner.
    • Full-bleed photography with a dark gradient at the top so the enormous category name reads in white.
    • Menus and filters open as flat white or black panels; nothing rounds, blurs or lifts.

    Voice

    Uppercase where it is a label, sentence case where it is a sentence. Names, not adjectives: a hoodie is heavyweight, boxy, garment-dyed, and then the sentence stops. Counts and sizes are facts; the photograph does the selling.

    Sections only this theme has

    • Drop navigationA centred wordmark with click-to-open menus, a slide-in search and the cart.
    • Drop slideshowFull-height campaign photographs that cross-fade, with one word, one button and progress lines.
    • Feature shelfA heading with a live count, three large product cards and a thumbnail rail that pages through them.
    • Category bandA full-bleed photograph with the category name set huge, an index, a live item count and a view-all block.
    • Drop gridThe catalogue with collection tabs, a size filter, a sort, a column switch and a load-more block.
    • Delivery timelineOrder placed, dispatched, delivered: three dated stops on one rule, worked out from today.
    • Promo tabA vertical tab on the edge of the page that opens an offer and a signup.
    • Recently viewedThe products this shopper has opened, most recent first. Hidden until there are some.
    • Stay connected footerA signup under a display heading, links in labelled rows, a contact line and the small print.

    Designed around

    Hollow Moon

    Heavyweight hoodies, tees and jackets printed in Melbourne. Sixty pieces a run, one drop at a time, never reprinted.

    Hoodies · Tees · Longsleeves · Bottoms · Jackets · Accessories

    An invented business, used to build and preview the theme. Nothing here is for sale.

    Put Kaiju on your shop

    $149 once, for one shop, yours for good — there is nothing to renew. Buying it changes nothing until you apply it, and applying it keeps the words you have already written.

    Buy Kaiju · $149

    You will be asked to sign in and pick which of your shops it is for. Payment is handled by Stripe.

    Drawn for clothing labels. What a shop for this work needs covers the rest of it.

    If you want this one adapted to your shop, or something built from nothing, that is a conversation rather than a checkout. ex@akashi.studio

    Streetwear drop store template — Kaiju, a Stashed theme