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Full-height campaigns, one word, one button. A streetwear drop with a coral edge.
For a label that sells in drops: a few pieces at a time, photographed on people, gone in a week. The site is a campaign first and a catalogue second.
Live — scroll inside the windowWalk around it →
The page, the bar, the footer. Everything that is not a photograph sits on white.
All type, every button, the menu panels and the offer tab. Near-black, never pure, so it sits with the photography.
The BESTSELLER badge and the colour a link turns under the pointer. The one warm note, and it is rationed.
The hairlines: under the search field, around a size box, between the tabs. Cool grey, so a rule reads as structure rather than as a line.
A campaign-led storefront for a streetwear label. The home page opens on a full-height slideshow with one word and one button, then a best-sellers shelf with a thumbnail rail, then one full-bleed band per category with its name set enormous in the corner and a live item count under it.
Product cards sit on a pale grey plate with a plus in the corner that opens the size run without leaving the grid, and a model-view switch swaps every card to its second photograph. The catalogue filters by size and sorts from a black panel; the shopper picks two, four or six columns.
Nine exclusive sections: a centred-mark navigation with click-to-open menus and a slide-in search, the slideshow, the shelf, the bands, the grid, a delivery timeline, an offer tab on the edge of the page, a recently-viewed rail and the labelled-row footer. Black blocks with crop-mark corners for every button.
Uppercase where it is a label, sentence case where it is a sentence. Names, not adjectives: a hoodie is heavyweight, boxy, garment-dyed, and then the sentence stops. Counts and sizes are facts; the photograph does the selling.
Hollow Moon
Heavyweight hoodies, tees and jackets printed in Melbourne. Sixty pieces a run, one drop at a time, never reprinted.
Hoodies · Tees · Longsleeves · Bottoms · Jackets · Accessories
An invented business, used to build and preview the theme. Nothing here is for sale.
$149 once, for one shop, yours for good — there is nothing to renew. Buying it changes nothing until you apply it, and applying it keeps the words you have already written.
Buy Kaiju · $149You will be asked to sign in and pick which of your shops it is for. Payment is handled by Stripe.
Drawn for clothing labels. What a shop for this work needs covers the rest of it.
If you want this one adapted to your shop, or something built from nothing, that is a conversation rather than a checkout. ex@akashi.studio