Franchise style kit

For a multi-brand streetwear and sneaker retailer whose shop has to get a thousand things out of the way of the one a shopper came for.

Colour

Court#FFFFFF
The page. Plain white; the product is the colour.
Ink#0A0A0A
Type, the bar at the top, and every button. Near-black, never pure.
Siren#E4002B
Sale, savings, the loading bar. Rationed to the things that need a shout.
Chalk#E6E6E6
Hairlines, card edges and the rule under the bar. Never a fill.

Type

Display: Anton; Uppercase · natural tracking · 0.9 leading. Section titles, tile headlines, the banner.
Reading: Inter; Sentence case at 15px, 1.6 leading. Descriptions and the help row.
Label: Inter; Uppercase · 600 · +6% tracking at 11–13px. Card titles, prices, tabs, buttons, the bar.

Made of

Square corners everywhere. A 1px chalk hairline is the only edge; nothing carries a shadow at rest.
Photography is the retail kind: product on a plain ground for the cards, garments on people for the tiles.
Tiles zoom a few percent under the pointer; cards lift 2px and reveal a black add-to-bag bar.
Buttons are black blocks with white uppercase labels, and invert on hover.
Pages fade and rise into each other behind a thin red loading bar; sections arrive from below as you scroll.

Voice

Short, upbeat retail. Name the brand, the style and the colourway in that order. Say what is new and what is on sale. Never write a paragraph where a label will do.

Hand-built by Akashi Labs for Stashed