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White walls, black type, a category for everything. For a shop that stocks the street.
For a multi-brand streetwear and sneaker retailer whose shop has to get a thousand things out of the way of the one a shopper came for.
Live — scroll inside the windowWalk around it →
The page. Plain white; the product is the colour.
Type, the bar at the top, and every button. Near-black, never pure.
Sale, savings, the loading bar. Rationed to the things that need a shout.
Hairlines, card edges and the rule under the bar. Never a fill.
Built the way a high-volume streetwear retailer is built: a bar of categories across the top, a tabbed rail of products under the banner, and rows of tiles that each open a collection. Nothing is decorative — every block on the home page is a way into the catalogue, and the catalogue is four across with a filter strip and a price you can read from a metre away.
It is white and black with one red, set in heavy condensed caps over a plain grotesk, and it moves the way a good app moves: pages fade into each other behind a thin loading bar, tiles zoom a little under the pointer, cards lift and reveal their action, and sections arrive as you scroll. All of it stands down for a reader who asked for less motion.
Two sections come with it and exist nowhere else: the category rail with its tabs and its scrolling row of products, and the promo tile row. The product page carries a fit-check track under the size buttons, because that is the question size buttons raise.
Short, upbeat retail. Name the brand, the style and the colourway in that order. Say what is new and what is on sale. Never write a paragraph where a label will do.
Halfcourt
Streetwear, sneakers and team gear. Melbourne, since 2016.
Tees · Hoodies · Headwear · Footwear · Bottoms
An invented business, used to build and preview the theme. Nothing here is for sale.
$129 once, for one shop, yours for good — there is nothing to renew. Buying it changes nothing until you apply it, and applying it keeps the words you have already written.
Buy Franchise · $129You will be asked to sign in and pick which of your shops it is for. Payment is handled by Stripe.
Drawn for clothing labels. What a shop for this work needs covers the rest of it.
If you want this one adapted to your shop, or something built from nothing, that is a conversation rather than a checkout. ex@akashi.studio