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    Demo shop · Small Hours · not a real business

    Akashi Labs · Rev. 01

    Crema style kit

    For a roaster who sells conviction as much as coffee, whose store has to feel like a poster on a cafe wall and still take an order in two clicks.

    Colour

    • Paper#F1EDE6

      The page, the review cards, the perk card. Warm, never white.

    • Soot#141210

      The dark bands, type on paper, the hard shadow under every button.

    • Ember#E4692A

      Everything you press, the stars, the subscribe band, the loading bar.

    • Leaf#2E9A4E

      Anything certified: the organic dot, the first pillar, the first icon.

    • Ash#D9D2C6

      Hairlines and card edges on paper. Never a fill.

    Type

    Display
    Oswald
    Bold · capitals · +1% tracking · 0.95 leading. Headlines, product names, the big questions.
    Marker
    Permanent Marker
    One line per headline, in colour, each word wiggling two degrees. Never a paragraph.
    Reading
    IBM Plex Mono
    Regular · 15px · 1.6 leading. Paragraphs, reviews, perks. Uppercase at 11px for labels and badges.

    Made of

    • Buttons are slabs with a 4px black offset shadow; under the pointer they slide onto the shadow and press flat on click.
    • Bands tear into each other along a ragged SVG edge rather than meeting on a line.
    • Beans drift across the hero and pop in and out over tinted discs; the field pauses when it leaves the screen.
    • Photographs sit in a rounded frame with a coloured twin offset behind them, which slides on hover.
    • The spotlight is a dotted halftone beam; bags either side are dimmed and shrunk, and the light moves on arrows, keys, a swipe or a timer.
    • The story board is a wall of tilted tabloids with coloured pins and string; the cards drag sideways.

    Voice

    Blunt, funny, first person plural. Short sentences. Say what is in the bag and what it is not. Never use the word artisan.

    Hand-built by Akashi Labs for Stashed

    Crema — theme preview