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    Demo shop · Meridian Optics · not a real business

    Akashi Labs · Rev. 01

    Optic style kit

    For a maker of precise, expensive objects, whose store has to hold a film still long enough to be believed and then say very little.

    Colour

    • Paper#FEFEFD

      The page. Warm white, almost not there.

    • Carbon#1A1A1A

      Type, the strip, the buttons. Near-black.

    • Graphite#4A4A47

      Paragraphs and secondary copy. Never used for a heading.

    • Hairline#E7E7E3

      Table rows, the bar's underline, the footer rule. Never a fill.

    Type

    Display
    Cormorant Garamond
    Regular · up to 96px · -1.5% tracking. Statements, tile titles, the wordmark.
    Reading
    Source Serif 4
    16px, 1.6 leading. Paragraphs, the specification values, bullets.
    Label
    Inter
    Uppercase · 11px · +8% tracking. Navigation, eyebrows, text links, buttons, product lines.

    Made of

    • The first screen is a looping video with nothing written on it; the words come in the serif statement under it.
    • Products float on white with no card, border or shadow; the line name sits above the product name in small capitals.
    • Buttons are carbon blocks with small capitals and no radius; text links are small capitals with a hairline that draws from the left.
    • Tiles ease to 1.03 under the pointer over 1.2s; videos pause when they leave the screen and never start for reduced motion.
    • Pages fade behind a 1px carbon bar; sections rise 8px as they arrive.

    Voice

    Calm, exact, a little formal. Name the focal length and the aperture. Let the specification sheet carry the proof and the film carry the feeling.

    Hand-built by Akashi Labs for Stashed

    Optic — theme preview