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    Demo shop · Zest · not a real business

    Akashi Labs · Rev. 01

    Fizz style kit

    For a drink that is bought for how it makes an afternoon feel, whose store has to be as cheerful as the can.

    Colour

    • Cream#FBF6ED

      The page, the cards, the pill buttons. Warm, never white.

    • Plum#2F1948

      Type, outlines, the stars. Deep purple where a shop would use black.

    • Tangerine#FE431A

      The shout. Buttons, the loud ticker, the bundle band, the cloud shadows.

    • Pink#F58FCF

      The soft ticker, the scalloped signup and the footer. The brand's second colour.

    • Biscuit#E8DCCB

      Hairlines inside cards and under the bar. Never a fill.

    Type

    Display
    Fraunces
    Bold · capitals · -1% tracking · 0.9 leading. Shouts, headlines, product names, the giant signup line.
    Label
    DM Sans
    Bold · uppercase · 12–14px · +2% tracking. Navigation, buttons, tickers, the lines under a shout.
    Reading
    DM Sans
    Medium · 15px · 1.5 leading. Card copy, reviews, the paragraph beside the clouds.

    Made of

    • Every button is a pill with a separate arrow circle; under the pointer the circle fills tangerine and the arrow leans further.
    • Photographs are cut into scalloped clouds with an offset tangerine shadow that shifts on hover.
    • Products are drawn: an SVG can or pouch in the flavour's colour, with the wordmark, the burst and the flavour line, that tilts under the pointer.
    • Tickers scroll forever with the burst between phrases; the pink one above the bar, the tangerine one after a hero.
    • The signup band has a scalloped top edge and a headline so large the email pill sits inside it.
    • Pages slide up behind a tangerine bar; shouts arrive word by word; ingredient clouds drift. All of it stands down for reduced motion.

    Voice

    Warm, playful, short. Say what is in it and how it feels. Exclaim rarely, alliterate often, never explain the joke.

    Hand-built by Akashi Labs for Stashed

    Fizz — theme preview