Bench style kit

For a maker whose objects are better photographed than described, and whose customers read a specification before they read a sentence.

Colour

Mist#FFFFFF
The white page and navigation, with room around each product.
Ink#000000
All type and the hairlines that carry weight. Pure black, and the most-used value in the system.
Carbon#0F0E12
The dark bands, the footer, every solid button. Near-black with a violet cast so it does not read as a void.
Steel#E5E5E5
Structural hairlines: between grid cells, under the bar, around the index. Present, never assertive.
Signal#F0A800
The warning triangle, and nothing else. The single chromatic note in the theme.

Type

Display: Inter; Weight 800 · responsive 48–144px campaign headlines; weight 300 for quiet product headings.
Reading: Inter; Weight 400 · 14–17px · 1.5 leading. Product labels, purchase links and readable supporting copy.
Label: Inter; Weight 300 · 19px · 1.15 leading. Bar items, section headings, index column titles.

Made of

Square corners and open product rows. Images sit directly on the page, with names and purchase links below.
Generous white space separates product families. Light and carbon campaign panels establish the rhythm.
Oversized bold campaign headlines contrast with light navigation titles and readable small labels.
Original geometric icons and isolated product illustrations keep the catalogue playful and functional.

Voice

Lowercase where it is a label, sentence case where it is a sentence. Millimetres, grams and hours rather than adjectives. Say what the object does and then stop; the photograph is doing the persuading.

Hand-built by Akashi Labs for Stashed