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    Outdoor & overlandRev. 01

    Traverse

    Snow, carbon and one green. Hover menus of collection tiles, a search that answers as you type, and a catalogue that never ends.

    For a maker of things that get carried every day, whose store has to feel as considered as the gear and let a shopper find the right bag in three clicks.

    $149Open the full shop →
    Rendering Traverse

    Live — scroll inside the windowWalk around it →

    Snow#FFFFFF

    The page, the bar, the drop-down and the search panel.

    Carbon#141414

    Type, the announcement strip, every filled button, the film band.

    Kelp#2F4A3B

    The New badge, the active tab, the arrow and the button under the pointer.

    Fog#F2F2EF

    The ground a product sits on: cards, the spec panel, the footer.

    Ash#D9D9D4

    Hairlines, chips at rest, the swatch ring.

    Built the way a carry brand runs a launch: a bar whose items open, under the pointer, into a row of photographed collection tiles, with a search panel that answers from your own catalogue as the shopper types; a full-bleed film with two buttons on it; best sellers under a row of category tabs; a mosaic of square tiles with the name on the picture; a catalogue that loads the next page as the last row comes into view; feature stories that alternate picture and text down the product page; a specification table beside what is in the box; three tall story tiles; and a dark band with a film behind a play button.

    Snow ground, carbon type, one kelp green held back for the badges and the pointer. Fog for every panel a product sits on. Headlines are a tight geometric sans; reading is a clean grotesk. Buttons are pills, carbon on the page and snow on a photograph. Product cards swap to the second photograph under the pointer, show a row of colour dots, and slide an add-to-bag over the picture. Every motion is a transform or an opacity and stands down for a reader who asked for less.

    Nine sections come with it and exist nowhere else: the mega navigation, the field hero, the line tabs, the tile mosaic, the endless grid, the feature band, the spec table, the story trio and the film band. It ships with its own wordmark in two colours.

    How it is made

    Display
    Sora
    Semibold · -2% tracking · 1.02 leading. Headlines, tile labels, the hero, the film band.
    Reading
    Inter
    Regular · 15 to 16px · 1.6 leading. Paragraphs, prices, product copy. Medium at 13px for the bar, chips and buttons.

    Made of

    • Buttons are pills: carbon with snow text, kelp under the pointer; snow on a photograph; outlined when second.
    • The bar opens a row of collection tiles under the item the pointer rests on; the tiles arrive one after another.
    • Product cards sit on fog, swap to the second photograph on hover, and slide an add-to-bag up over the picture.
    • Category tiles darken at the foot for the label and zoom a little under the pointer; the arrow slides in.
    • The catalogue appends the next page as the last row comes into view; each card fades up as it lands.
    • The film band waits behind a round play button and swaps itself for the player in place.

    Voice

    Direct, warm, a little wry. Short sentences. Name the problem the thing solves before the thing. Never say premium.

    Sections only this theme has

    • Mega navigationA bar whose items open into a row of collection tiles on hover, with a search panel and the cart.
    • Field heroA full-bleed film or photograph with a headline, one line and two buttons on it.
    • Line tabsA row of collection tabs with a scrolling rail of that collection’s products under it.
    • Tile mosaicSquare photo tiles with the collection name on the picture, three across.
    • Endless gridA product grid with collection chips and a sort control that loads more as you scroll.
    • Feature bandPhotograph beside title, paragraph and a few points, alternating sides down the page.
    • Spec tableA two-column table of specifications beside a “what’s in the box” list.
    • Story trioThree tall photo tiles with an eyebrow, a title and an arrow on each.
    • Film bandA dark photographic band with a headline and a play button that opens a film in place.

    Designed around

    Northbound Carry

    Camera bags, travel packs, straps and tripods, designed in Portland and carried everywhere.

    Everyday · Travel · Camera · Tripods · Accessories

    An invented business, used to build and preview the theme. Nothing here is for sale.

    Put Traverse on your shop

    $149 once, for one shop, yours for good — there is nothing to renew. Buying it changes nothing until you apply it, and applying it keeps the words you have already written.

    Buy Traverse · $149

    You will be asked to sign in and pick which of your shops it is for. Payment is handled by Stripe.

    Drawn for gear and equipment brands. What a shop for this work needs covers the rest of it.

    If you want this one adapted to your shop, or something built from nothing, that is a conversation rather than a checkout. ex@akashi.studio

    Camera bag store template — Traverse, a Stashed theme