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Snow, carbon and one green. Hover menus of collection tiles, a search that answers as you type, and a catalogue that never ends.
For a maker of things that get carried every day, whose store has to feel as considered as the gear and let a shopper find the right bag in three clicks.
Live — scroll inside the windowWalk around it →
The page, the bar, the drop-down and the search panel.
Type, the announcement strip, every filled button, the film band.
The New badge, the active tab, the arrow and the button under the pointer.
The ground a product sits on: cards, the spec panel, the footer.
Hairlines, chips at rest, the swatch ring.
Built the way a carry brand runs a launch: a bar whose items open, under the pointer, into a row of photographed collection tiles, with a search panel that answers from your own catalogue as the shopper types; a full-bleed film with two buttons on it; best sellers under a row of category tabs; a mosaic of square tiles with the name on the picture; a catalogue that loads the next page as the last row comes into view; feature stories that alternate picture and text down the product page; a specification table beside what is in the box; three tall story tiles; and a dark band with a film behind a play button.
Snow ground, carbon type, one kelp green held back for the badges and the pointer. Fog for every panel a product sits on. Headlines are a tight geometric sans; reading is a clean grotesk. Buttons are pills, carbon on the page and snow on a photograph. Product cards swap to the second photograph under the pointer, show a row of colour dots, and slide an add-to-bag over the picture. Every motion is a transform or an opacity and stands down for a reader who asked for less.
Nine sections come with it and exist nowhere else: the mega navigation, the field hero, the line tabs, the tile mosaic, the endless grid, the feature band, the spec table, the story trio and the film band. It ships with its own wordmark in two colours.
Direct, warm, a little wry. Short sentences. Name the problem the thing solves before the thing. Never say premium.
Northbound Carry
Camera bags, travel packs, straps and tripods, designed in Portland and carried everywhere.
Everyday · Travel · Camera · Tripods · Accessories
An invented business, used to build and preview the theme. Nothing here is for sale.
$149 once, for one shop, yours for good — there is nothing to renew. Buying it changes nothing until you apply it, and applying it keeps the words you have already written.
Buy Traverse · $149You will be asked to sign in and pick which of your shops it is for. Payment is handled by Stripe.
Drawn for gear and equipment brands. What a shop for this work needs covers the rest of it.
If you want this one adapted to your shop, or something built from nothing, that is a conversation rather than a checkout. ex@akashi.studio