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Mono labels, pale tiles, gold on skin. For a jeweller with a signature.
For a jeweller whose pieces are small, expensive and bought slowly, whose page has to hold a photograph still long enough to be trusted.
Live — scroll inside the windowWalk around it →
The page. Pure white; the product tiles sit on it in bone.
Type, hairlines under links, the wordmark. Near-black, never pure.
The buttons. A warm dark grey that reads as a block, not a shadow.
One word on the bar and the badge on a reduced piece. Nothing else.
The tiles behind the products and the hallmark band. The only other ground.
Built the way an established London jeweller builds a shop: a first screen split between a wall of collection tiles and one tall photograph that changes, a row of four pieces under a small mono heading, the press saying so in a column beside a portrait, and three quiet marks under every buy button. Type is two things only — a monospace for anything short and uppercase, a serif for anything that is a sentence — and every corner is square.
The product page runs the full width of the screen: three frames of the piece across the viewport, the ones either side dimmed, thumbnails in the corner and the buy box laid over the last frame. On a phone it folds back into a swipe and a column. Pages dissolve into each other behind a hairline bar; product tiles swap to the worn photograph under the pointer and offer "Add to bag" without leaving the page; the slideshow advances on its own until you touch it.
Five sections come with it and exist nowhere else: the split showcase, the edit rail, the press column, the hallmarks and the collection intro. The filmstrip product layout and the folded details block it introduces are available to every shop.
Quiet, exact, British. Name the metal, the length and the maker. Never exclaim. Let the press and the photograph do the persuading.
Hedda Lund
Gold and silver T-bars, chains and charms, made in London since 2012.
T-Bars · Necklaces · Bracelets · Earrings · Rings · Charms
An invented business, used to build and preview the theme. Nothing here is for sale.
$129 once, for one shop, yours for good — there is nothing to renew. Buying it changes nothing until you apply it, and applying it keeps the words you have already written.
Buy Clasp · $129You will be asked to sign in and pick which of your shops it is for. Payment is handled by Stripe.
Drawn for jewellers. What a shop for this work needs covers the rest of it.
If you want this one adapted to your shop, or something built from nothing, that is a conversation rather than a checkout. ex@akashi.studio